When you're dry and comfortable, you are able to perform
better and longer. CoolMax®
is proven to dry faster then other performance fabrics,
and considerably faster then cotton. HERE'S WHY:
-
Unique engineered fibers
quickly move moisture to the outer surface of the fabric.
-
Larger surface area of
fibers allows for faster evaporation.
-
More open fabric yarn structure
provides outstanding breathability.
-
Performance is built into
the fiber--not an electrostatic of chemical fabric treatment
that will wash out over time.

CoolMax®
KEEPS YOU COOLER THAN 
OTHER PERFORMANCE FABRICS.
CoolMax® is proven to
help your body with thermo-regulation. Infrared images of
the athletes' backs showed that the average skin temperature
of athletes wearing CoolMax®
was lower that when they wore competitive shirts. Reds and
oranges indicate warmer skin temperatures.Greens, blues, and
black indicate cooler skin temperatures.
CoolMax®
KEEPS YOU BETTER HYDRATED.
Research shows that CoolMax®
improves hydration status during exercise. This is because
CoolMax®
keeps you dryer and cooler that the competition, meaning that
your body doesn't have to sweat as much in an effort to cool
itself naturally.
Body
weight was measured before and after exercise, and water intake
was controlled. So changes in body weight pre- to post-exercise
indicate water weight loss due to perspiration. Lower weight
loss indicates less perspiration and better hydration.
Results from a 1998 Brazilian study.*
*Source: Journal of Medicine and Science in Sports and Exercise,
Vol.30(5), 1998.
Urine
specific gravity shows how concentrated the urine is, which
indicates how much water is available in the body. Lower urine
specific gravity shows that there is more water available,
indicating less perspiration and better hydration.
CoolMax® HELPS KEEP YOUR HEART RATE
LOWER.
Because CoolMax®
keeps you dryer, cooler and better hydrated, your body doesn't
have to work as hard on thermoregulation, so your heart rate
remains lower. This means that you have more energy for enhanced
performance.

While specific results varied among athletes,
overall results were consistent and proved that CoolMax®
heart rates were lower overall.
Results from a 1998 Brazilian
study.*
*Source: Journal of Medicine and Science in Sports and Exercise,
Vol.30(5), 1998.
PERCEIVED EXERTION 
LEVELS ARE LOWER
WITH CoolMax®.
Using the internationally recognized Borg scale, test
subjects rated their perception of effort and difficulty during
exercise. Again, because CoolMax®
is proven to help your body with thermoregulation, you have
more energy, so your levels of perceived exertion will be
lower.
The
Borg Rating of
Perceived Exertion Scale
| 6 |
| 7 Very, very light. |
| 8 |
| 9 Very light. |
| 10 |
| 11 Fairly light. |
| 12 |
| 13 Somewhat hard |
| 14 |
| 15 Hard |
| 16 |
| 17 Very hard |
| 18 |
| 19 Very, very hard |
| 20 |
Source: G.A. Borg, Medicine and
Science in Sports and Exercise 14 (1982): 377-87.
CoolMax®
IS MORE COMFORTABLE.
Athletes rated their comfort before and after exercise.
100% of the athletes stated that they were more comfortable
in CoolMax®
than in any other fabric tested.
IT'S A FACT.
Nothing performs better than DuPont Performance Fabrics.
Our fabrics use superior technology. And our products have
proven physiological benefits that are superior to the competition.
If you'd like to beat the competition too, specify CoolMax®
in your apparel and accessories.
Most of the data outlined here is from
the most recent study performed at Eastern Carolina University.
Other tests have been conducted at separate facilities with
different test subjects. The findings in the other tests support
the data included in this mailing.
The limited sample size from these independent research studies
makes calculation of statistical significance at p<.05
difficult in many cases.
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